Stu Paterson has been installing solar for ten years. He is a licensed electrician, not a salesperson who brings an electrician in, but the person doing and signing off the work himself.
For years he did it the way most of the industry still does, as a subcontractor taking jobs from retailers on a fixed per-watt rate. It is a model that rewards speed over care. The pay is the same flat amount whether your roof is simple tin or steep terracotta tile, so the incentive is always to get on, get off, and move to the next one. Stu did it at high volume, made good money, and worked seven days a week to do it.
He walked away from it. Not because it didn't pay, but because it wasn't work he could put his name to.
So he built something smaller and slower on purpose: a simple operation where the team carrying out the work are paid properly and not rushed. A crew that is respected does better work, and that is the whole point.
"I'm not here for the race to the bottom. I'm offering you what I think is a good system, and that's what you're coming to me for."
Stu Paterson
